The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

When you’re executing a digital marketing strategy, there’s so much you need to keep track of.  Social media campaigns, email marketing campaigns, paid social — it can all overshadow the importance of having an effective SEO strategy.  But make no…

Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO Director David Greene said he believes a lot of the success has to do with their SEO…

TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits

For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what’s nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had…

Local SEO strategy 101: Everything you need to know for geo-targeted content marketing

<!––> Of the 67,000 Google searches performed every second, about half of them are local queries. We also know that 92 percent of all clicks occur on Page 1 of SERPs. So the equation to capture local organic traffic is…

The Language Of SEO: Identifying And Implementing Central Keywords

SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them? In the past, keyword…

SEO: 4 Signs Your ‘Optimized’ Content Could Be Spam

The polite term is “over-optimization.” But depending on the intention and extent, the blunt term is “spam.” Either way, it’s a slippery slope to getting into the search engines’ bad graces. How do you know if your content is over-optimized?…