Think of any product. If you wanted to buy it right now, what would you do? You would pull out your phone or computer, open a web browser and do a search for that product. That’s why SEO matters. Your…
How Search Engines Evaluate Link Power
In my years of experience, I can tell you that link-building is the hardest SEO tactic to get right. With more competition and more rules as to what helps build strong links, I think most marketers would agree. In order…
2020 SEO trends that will influence your work
The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google,…
Strategies To Beat Today’s Growing Backlink Competition
Need more page views? Better search engine visibility? Okay, those are rhetorical questions—all of us do. But a recent trend could be making this more difficult than ever. Let me tell you about a conversation I had recently with a…
Orange County’s Link Building Closing for Repairs
Orange County’s John M. Link, Jr. Government Center will be closing due to unexpected repairs. Chair of the Board of Commissioners Penny Rich said in an interview with WCHL’s Aaron Keck she expects the closure to last up to two…
2019 Google core algorithm updates: Lessons and tips to future-proof your SEO
There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust factor boost, reduction in cost per lead, and so on. Everyone who’s anyone in online business knows this, which…
SEO Explained In Eight Simple Steps: Let's Clear The Confusion
When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits,…
The Best SEO Strategies for Your WordPress Site
WordPress is one of the most popular and widely used platforms for websites. It forms the foundation of than 30% of all websites on the internet and holds 60% of the CMS market share. WordPress is flexible and easy to…
Reciprocal Links: Do They Help or Hurt Your SEO?
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence.…
A framework for SEO success with structured data
NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search…