[ad_1] Google’s first page is pretty much the promised land for all web-pages. And, why shouldn’t it be? Sure, it takes effort and time to get there. But, once you’re there the traffic basically takes care of itself. You only need a fraction of all the effort you put in earlier to stay there. Unfortunately, climbing the SERP ladder is easier said than done. Only 5.7% of the pages on the internet will rank on the first page of a targeted search phrase. What’s even more harrowing is that only 0.78% of Google searchers click on second-page results. Suffice to say, you need to take your SEO efforts to the next level to stay competitive. Fortunately, the answers here may be closer to home
10 Modern Link Acquisition Tactics That Work
[ad_1] Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position.And Google uses links for good reason.Links, when they’re not manipulated, represent an endorsement of one site by another.If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).So, if you want
Ahrefs Webmaster Tools is Powerful… and it’s Free
[ad_1] Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. It’s called Ahrefs Webmaster Tools. I took a test drive of the tools and I have to say I’m very impressed with the usefulness and of the on-page and off-page SEO data.What it is:It’s a tool that is limited to providing on-page, off-page SEO data for a verified site.Ahrefs Webmaster Tools OverviewThe Ahrefs Webmaster Tools is refreshingly simple to use. The navigation is intuitive with data pretty much exactly where you would expect it to be. Data is seemingly no more than one to two clicks away.Contributing to the frictionless user experience is the liberal use of tooltips. At every point where you might wonder what
The New SEO Rules For 2020: It's No Longer About The Backlinks
[ad_1] Share to FacebookShare to TwitterShare to LinkedinBy Jonathan Maxim, app founder, growth marketer and yogi nerd working at K&J Growth Hackers, serving Xfinity, TikTok, U.S. Dept of State & more. getty SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare story: Slow and steady wins the race. Part of that slow-and-steady game is knowing when the rules change and how to adapt accordingly. 1. Backlinks are out; dynamic content is in. Google’s
How would an SEO agency be built today? Part 2: Current business model(s)
[ad_1] There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part, we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the
Digpu supercharging off-site SEO with its backlink services
[ad_1] New Delhi, September 16, 2020: The Indian company has been doing wonders in the News Distribution industry with its direct association to 400+ international, national and regional news channels. With its popularity sky-rocketing in the industry, Digpu News Network (DNN) has launched its unique and innovative website backlink program.Off-Site SEO With Do-Follow LinksKunwar Devender Singh, CEO, Digpu News Network, explains the latest offering. He says, “You may have created content on your website that is popular, answers questions of web users and is understood by the search engines, but this is no more sufficient to rank on search engines like Google. To outrank the rest of the sites with these qualities, a website has to establish authority. The most
8 major Google ranking factors — SEO guide
[ad_1] The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have
Google: Don’t Expect Same Rankings After Manual Action Recovery
[ad_1] Google says site owners shouldn’t expect search rankings to bounce back to previous levels after making a recovery from a manual penalty.This topic was addressed during a Google Webmaster Central hangout held on September 8, 2020.A concerned site owner submitted a question after months of losing search rankings.They’re trying to figure out why they’re losing rankings, and assume it must be related to recently removing 200 backlinks.The backlinks were removed in order to recover from a manual penalty received back in April.With the links removed, the penalty has since been lifted. So why haven’t rankings returned?Here’s what Mueller has to say in response.Ranking After Removing LinksAs it relates to the part about removing links, Mueller says it’s impossible to
Why Is SEO So Hard For a Small Business?
[ad_1] This is a question that often pops up in daily conversations between SEO specialists and small business owners. SEO keeps getting harder as time passes so it is normal for SMBs to have problems.There is this common misconception that search engine optimization is simple for the large sites. This is incorrect. They just have more resources available.Yes.SEO is more difficult for smaller businesses.Why is that?You Do Not Have Enough Money To Pay For SEOThis is the number one reason why SEO is difficult for smaller businesses. Bigger companies have more money to spend on advertising, marketing, and SEO. Smaller firms and startups simply cannot spend that much.What few people understand is that search engine optimization is not cheap. It
Link Building Basics For SEO In The Age Of Data Analytics
[ad_1] Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. It is especially important when it comes to SEO. Search Engine Watch has a great article on using data analytics for SEO. This article is a great resource for SEO professionals that want to develop a more data intensive strategy. However, we felt it would be helpful to create a primer for laypeople. The following article has an overview of the science of SEO. Afterwards, we will provide some additional information on creating a more data-driven SEO strategy, particularly around the theme of earning backlinks. If you’re active in the world of online marketing, you’ve likely heard about the