Being ineffective at any job is a bad thing.Being an ineffective SEO professional is an especially bad thing.Why?Because our work can make or break a client.We’re capable of getting a site banned in Google.And we’re capable of tripling online sales.We can also sometimes skate by on not actively improving rankings/traffic/conversions as long as we don’t lose them.1. They Put Too Much of a Focus on Certain Metrics Without Looking at Anything ElseNo matter what metrics you’re interested in, there can be explanations for why one might be lower than you’d like.This seems to especially be an issue with link builders.Maybe the site is new, for example.Let’s say you are building links and you happen upon a site that has
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Search engine optimization (SEO) experts at Instructify have compared two of the top SEO and keyword research tools for 2020, Ahrefs and SEMrush." data-reactid="19">Search engine optimization (SEO) experts at Instructify have compared two of the top SEO and keyword research tools for 2020, Ahrefs and SEMrush.SEMrush or Ahrefs - which is the best SEO tool for internet marketers in 2020? The team of search engine marketers at Instructify.com have shared their comparison of SEMrush and Ahrefs, providing a detailed breakdown and side-by-side analysis of the key features of both SEO toolkits.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="In their full SEMrush vs Ahrefs review, the Instructify team compared the keyword research capabilities,
From Zero to Something: Link Building for New Websites (incl. 15 Easy Link Opportunities)
I'm not sure anymore -- which is easier; link building for new websites or for the established ones? At the same time, I'm also not sure which can sometimes be harder... There are plenty of link building opportunities for a new website to explore, and sometimes it falls under the right choice for your startup. Which road to take and how to tackle the link building part to go from nobody to somebody in the internet industry? Budget and Planning The first thing you need to consider are your options. In this world one thing is black, another white, and the more assets you have the easier it is to achieve your goals. We're not talking about buying links, but there
The 5 Worst Ways You Can Link Build (And Some Better Alternatives)
I've always been a proponent of discussing the bad way to do things because by avoiding the bad ways we are inherently focused on doing good things. I applied this methodology to link building in order to compile this list of the 5 worst ways to link build, along with some actionable techniques to focus on instead. Here it goes: Bad Link Building Idea 1... Posting Worthless Comments For Backlinks Every blog owner is familiar with the barrage of spam comments that seem to come after putting a new post live. You know, the ones that look something like this: Not only is this annoying for webmasters but it has to be the WORST way to build links. You aren't adding value anywhere
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Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The Pro Google SEO and SERP Certification bundle is on sale for £22.02. Image: pexels By StackCommerceMashable Shopping2020-08-07 03:30:00 UTC TL;DR: The Pro Google SEO and SERP Certification bundle is on sale for £22.02 as of August 7, saving you 98% on list price. Whether you work for the man or you're building a personal brand, you want to make sure your company/wellness vlog/Etsy account ranks somewhere near the very top of the page when people search for you on Google. But what if you only appear on the second page of results, like some sort of dormant Twitter account
SEO myth-busting: What is not a Google search ranking factor
SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. Here are some of the signals that Google has said are not direct ranking signals in its Search algorithms: Does it really matter if these are ranking factors Google uses in its search algorithm? No, not really. Just make your site awesome for your users and let Google figure out how to rank it. That is what the past 20 years of Google algorithm updates have taught us. Getting bogged down on any specific ranking factor is not a good idea and can
How QA Testing for SEO Can Boost Your Traffic & Revenue
SEO is fragile.With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.On July 29, I moderated a sponsored Search Engine Journal webinar presented by Mark Munroe, CEO, SEORadar.Munroe discussed how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.Here’s a recap of the webinar presentation.Why a Focused QA Process for SEO?No website is safe from SEO issues.Even the biggest websites can get deindexed from Google and encounter other problems that impact organic traffic and rankings.These issues happen because SEO is vulnerable and testing is difficult.Additionally, Google is fast when it comes to crawling and indexing content.So right
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
For many business owners, especially those who run a startup or small business, starting a blog is probably one of the least desirable ways of attempting to win customers. However, blogging can be one of the standout ways of attracting customers to your site and engaging with them enough to convince them to make a purchase. Research suggests that with an onsite blog, traffic to a website can generate six times as much traffic compared to not having a blog at all – a significant boost in the volume of potential customers accessing your pages. Fundamentally, blogging is the most effective and least intrusive way of engaging with customers and drawing in organic traffic. But exactly how can starting a blog for
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it,
How to use ‘controversial’ content to drive high-quality backlinks
I understand the hesitation you might have when starting this article. Controversy can feel a little scary and negative, especially when it’s associated with your content. But there are definitely ways you can utilize the share-power of controversial content without it reflected poorly on your brand. And when you pull off that balance, you can earn impressive media coverage and backlinks, setting a very solid foundation for organic growth. [Read: How to perfect remote UX workshops for your