Now that you’ve optimized your website content, added meta descriptions and peppered some nice images and videos on your articles, what’s left?
Off page SEO is just as important as on page SEO if you want the lion’s share in views, visits and purchases. Here are 4 off page SEO strategies to effectively boost your ranking in SERPs:
Get High Quality Backlinks From Authority Websites
Google pays a lot of attention when it comes to backlinks. The algorithm includes the number and quality of links that lead to and from your website. In a sense, if Google finds that sites with authority has mentioned some other site in their content, then the search giant assumes that the website is trustworthy. You’ll need a definitive Strategic Guide on How to Build Backlinks in 2018, teaching you how to create useful infographics, guest posts, identify broken links and propose a replacement.
Use The Power of Social Media Networking
Community interaction is an invaluable part of running a business. You’ll need to have a presence on popular social media sites such as Facebook, Twitter, LinkedIn or Pinterest and come up with a unique marketing approach to expand your reach and grow your business.
Get Into YouTube video Marketing
Instructional and sales videos can be great for offpage SEO, and if you upload it to YouTube you’ll be sure to ramp up your search engine rankings as well. Make sure to put in an attractive headline, a helpful description and a link to your official website for good measure.
Provide Valuable Input In Q&A Platforms
Take full advantage of popular online platforms that feature a sort of Q&A among the members. Examples include Yahoo! Answers, Quora and similar sites. Take a moment to see what questions you can help out with depending on your niche, industry or business. The focus should be on providing value to the one who asked the question and to those who are looking for answers. Over time, you’ll gain an audience, build up a quality profile and get more traffic heading to your main website.
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