Performing an SEO analysis on your website is one of the best ways to learn what you can change about your site to improve its rankings in the search results. Those who are just blindly acquiring links and not tracking their SEO progress often never rank up in the search results because they lack the ability to identify the missing ingredient their site needs in order to break through the ranks. With that in mind, here’s how to track your site’s SEO and identify aspects about your site that you can improve upon.
1. Search your website on Google
You want to start off by getting a feel for how Google views your website. Just type “site:yourwebsitename.com” in Google search’s search bar and see what comes up. Once in a while you’ll be shocked to discover that you’ve been trying to rank up a specific page on your website, but Google, for whatever reason, hasn’t even picked up the page yet.
Once you’ve done that, you want to see where your site ranks for the specific keywords you’re looking to target. Simply type in the specific keywords you have in mind and scroll down the search results until you find your site. Note that while this is a quick and easy way to see what position your site is ranked, it can become an unreliable method if used too often. Why? Because Google will start to recognize your search habits and change your search results in accordance to them. Keep in mind, search results are also going to be different depending on your physical location because of local results and location bias.
2. Check your website’s search rankings
Due to how different search results can be depending on the user’s location, you should use a more reliable method of keeping track of where your website ranks. Some of the most reliable and well-known rank checkers are Alexa and SERPs. However, because both tools require you to pay a monthly fee to use them, you might want to use a free rank checker such as SEOCentro. Simply enter in the keyword, the location you want to search from, and your website’s domain.
3. Check your site’s spam score
It’s always good to check your spam score to make sure your site isn’t penalized for being associated with too many low authority websites. The higher the spam score, the worse off your site is and the more likely it will be penalized and ranked lower by Google. Usually there’s nothing to panic about. Unless you’re using some black hat linking strategies, chances are your spam score should be very low (within 1-10%). To find out your site’s spam score, along with the spam scores of your site’s inbound links, utilize Moz.
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4. Discover what links you’ve gained and lost
It’s hard to manually keep track of what links you’re gaining and losing on a day-to-day basis. Thankfully, Moz has the “Discovered and Lost” feature to do the dirty work for you by tracking the status of all your website’s links. However, sometimes your site will get mentioned somewhere on the web, but there’ll be no link leading back to it. Moz won’t be able to detect that, so despite having this feature, sometimes you’ll want to do a Google search of your site name and filter the search results so only the most recently discovered results are shown. That way if someone has mentioned your site but not linked to it, you can contact that person and kindly request them to add one.
5. Analyze your page speed
A faster page load time is better for SEO. Even if it didn’t matter, you’d want your website to load as quickly as possible anyways to enhance the visitor experience. Two of the most reliable tools for checking site speed are Google’s PageSpeed Insights and Pingdom. One of the great things about using Pingdom is that it breaks down how long it takes to process each file request. This feature is super useful if you’re looking to identify what you could possibly change in order to speed up your webpage.
6. Evaluate your site with Webmaster Tools
With Google Webmaster Tools, you can see if your site has any broken links, page errors, or site penalties that need fixing. Remember, this is “Google” Webmaster Tools. It’s how Google itself views your site, so don’t ignore any issues you may find here because these issues are likely to have a direct impact on your site’s search rankings.
By conducting a thorough SEO analysis of your website, you’ll be able to identify areas of improvement and find actionable ways to improve your site’s search rankings.
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