If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial element of managing a successful website or online store. Many things have been said about SEO, including that it is more luck than skill or that it’s a pay-to-play system, where the highest-paying sites get the best visibility. Neither of these is true.In this article, we will provide you with several basic steps you can take to improve your SEO strategy and ensure that your website is shown prominently on Google searches. What are organic results?When someone makes a Google search, they are shown two

Today’s Ask an SEO question comes from Jonathan in San Diego. He asks:Once I have optimized all my on-page elements and reached a plateau, what’s next?An SEO’s work is never done.Technical SEO is just the beginning of the most successful SEO strategies.Just because your audit tool of choice says everything is finished doesn’t mean that it is.I don’t know one SEO who has ever ranked in the top spot for every keyword they would like to rank for.Aspirationally, we all want to rank for everything.That’s impossible, but it doesn’t mean we stop trying.On-Page Optimization Is Just the BeginningMost SEOs start with on-page optimization.The code on your site might not make you rank, but bad code can certainly keep a

When it comes to link building, there are whitehat tactics and, well, everything else. I’ve put together what I believe to be the perfect external linking program for off-site SEO. Below, I’ll show you how to acquire the best SEO links using proven whitehat tactics that can transform your SERP rankings.What You’ll Learn:How to Get the Best SEO LinksRight off the bat, I’d like to be clear that we’re only focusing on whitehat, Google-approved linking strategies.See, Google looks for links coming from relevant websites in your niche, as well as the large, authoritative websites with a national presence (but also related to your core subject matter) pointing back at your website–allowing you to rank higher and higher.The thing is,

Every business has some degree of seasonality.Thankfully, this SEO force is a bit more predictable than others at measuring and counteracting.Here is a process for diagnosing a seasonal SEO issue, tactics for overcoming the dips in the slow season, and advice for transitioning from slow to peak season.Diagnosing a Seasonal SEO IssueYour website traffic is going to fluctuate throughout the year, so it is important to know when the major movements in demand occur in your industry.By understanding the general seasonal search patterns, you can avoid inaccurately diagnosing a technical, algorithmic, or competitive issue as a seasonal issue.Google Trends is the global standard in identifying general search patterns.Identify your industry patterns by throwing in 2-3 short-tail topics that are

In a recent tweet someone asked Google’s John Mueller if using stock images affects rankings. The person related that a friend has the opinion that using non-original content such as stock photography can indeed affect rankings.Mueller answered:“It doesn’t matter for web-search directly.”Some might find that answer a little indirect. But I would argue that it accurately communicates that stock images are not a ranking related issue.The search results are full of top ranked sites that use stock images. Many of Search Engine Journal’s featured images are stock photography and they rank perfectly fine.There’s a longstanding SEO idea that non-original content is a negative thing that can affect rankings. Obviously there is some truth to non-original content being unable to

International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets.In this article, we look at the key strategic and technical steps you should take to help you build a lasting SEO presence in multiple countries.1. Start again with market researchHopefully, this one goes without saying, but every country represents a new market filled with unique audiences and opportunities. Even within the English speaking world, consumer habits in the UK, US and Australia, for example, vary greatly and this has to be

The concept of “authorship” as part of SEO is nothing new.Over the years, Google has rolled out a variety of features and initiatives aimed at identifying and surfacing information about the authors of online content.In fact, even dating as far back as 2005, Google filed the “Agent Rank” patent, which aimed to use “digital signatures” to “assign scores” to content based on the reputation of the agent who produced it.Since that patent, discussions around authorship and its role in SEO have ebbed and flowed, as Google rolled out features like rel=author and Google+, only to later deprecate them.However, authorship appears to be taking on a renewed importance in SEO, given Google’s emphasis on E-A-T over the past couple of

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.   Nick Chasinov, founder and CEO of Teknicks, shares three tactics you can use to support your SEO strategy this year. SEO is alive and well, but it has definitely changed over the years. If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. After all, there isn’t a one-size-fits-all approach to SEO. The best strategies are continually reassessed and refined overtime to meet unique organizational objectives. Agility will serve you better than a

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Halifax organic SEO search Engine traffic agency Bobby Barr Media has expanded its online local Google business DNA visibility solution to several new industry niches for better online exposure" data-reactid="12">Halifax organic SEO search Engine traffic agency Bobby Barr Media has expanded its online local Google business DNA visibility solution to several new industry niches for better online exposure<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="HALIFAX, UNITED KINGDOM / ACCESSWIRE / June 23, 2020 / Bobby Barr Media, a Halifax organic search engine traffic agency announced the expansion of its local SEO brand visibility strategies to businesses in any industry sector. The West Yorkshire digital marketing agency creates SEO strategies tailored to the

There are many components to SEO and there’s no doubt that two of the most important ones are link building and content marketing.Make sure you earn links to your pages from authoritative websites, and that you put out optimized, relevant content on your website and blog, and your chances of ranking high in the SERPs will definitely go up.However, there’s more to SEO than just that.There are certain strategies within SEO that might not be as well-known as the two we previously mentioned and that, consequently, become easy to overlook.One of these strategies is internal linking.Whether you’ve heard about it but have never used it to boost your business’s online presence, or you have no idea what we’re talking