No, PR and SEO are not the same thing. But for best results, they belong together. March 31, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding rule of PR, in my estimation, is to provide relevant and value-add information for the people who want to receive it. The job of SEO, then, is to direct that content to ensure it is seen. So in that respect, PR and SEO are best friends. As my friend Dan Posner, business development lead for Big Leap, likes to put it: “PR and SEO are like diet and

When most of us began pursuing a career as photographers, we pictured idyllic days spent behind our beloved cameras photographing all the things. We quickly learned that our time behind a camera would be precious, as most of us would spend way more time sitting at a computer editing, communicating with our clients, managing marketing and social media campaigns, and well, just running the business.After all that, there’s very little time left over to devote to things like search engine optimization (SEO.) But now, as weddings and events are canceled and social distancing and stay at home/shelter in place orders are mandated, many photography businesses have come to a screeching halt. There’s really nothing we can do about any

While SEO has continued to grow as an essential part of digital marketing, it’s often seen as a very technical and less creative part of marketing. SEO encompasses many technical elements, but the core of SEO is about user intent. In order to grasp user intent, we must first learn to empathize with our target audience. In this video, I’ll share how to leverage empathy, with SEO, to create lasting results.Video Transcript:As SEOs, this is extremely important for us to understand and sometimes we are so caught up in the technical elements of search, whether it be on-page, off-page or trying to do link outreach and all these other aspects that impact search. We can sometimes forget about the

In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main content.Infinite ScrollingInfinite scrolling is a way to keep feeding similar content to users. A JavaScript will sense when a user nears the end of the web page and load additional content for the site visitor to read.The problem though is when Google sees the additional content and mistakes it as being a part of the main content. That would be a catastrophic outcome because it would likely lead to lower rankings.Here is what Vahan (Search Engine Journals lead developer) asked:“…We have implemented infinite scroll on mobile. In the

Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But that doesn’t happen without investing in SEO best practices.Search engine optimization, or SEO, is a component of an inbound marketing strategy that helps increase traffic to your website by increasing the visibility of your content in the search engine results. Since search engines deliver results based on their opinion of best fit for the query, you need to make sure that they understand the context of your content and that you are the most credible option.Implementing basic SEO activities can be the difference between finding

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. Other studies have shown that having an EMD can help clicks with PPC, given that it targets a particular search enquiry. The history of exact match domains Looking back at the evolution of SEO over the past 20 years, having an exact match domain was originally a sure-fire way to rank

ADVERTISEMENTIn my over 15 years working as an enterprise SEO for many companies, I have come to be able to navigate the complexities of enterprise SEO.I have found the support of a good quality enterprise SEO agency and the addition of a consultant is the best combination for success.Recognizing When You’re in an Enterprise SEO EnvironmentIn some cases larger organizations may feel like enterprise level, but oftentimes are lean and agile enough that they don’t have the complexities an enterprise site has.I have consulted for organizations with over 50,000 employees and roughly $500 million in yearly revenue but manage to run a successful SEO strategy with one SEO Manager, no problem.Some need an SEO agency and an SEO consultant,

© Provided by TechRadar SEO tools At its heart SEO (Search Engine Optimization) developed as an extension to web accessibility by following HTML 4 guidelines, in order to better identify the purpose and content of a document. This meant ensuring that web pages had unique page titles that properly reflected their content, as well as keyword headings to be better highlight the content of individual pages, and that other tags were treated the same accordingly. This was necessary, not least because web developers were often only focused on whether their coding worked, rather than the user experience, let alone following web publishing guidelines.This slowly changed as it became increasingly known that search engines used these "on-page" signals to provide their

HOUSTON, March 25, 2020 /PRNewswire/ -- Today, Greener SEO announced the immediate availability of a new service to help business owners get more reviews as well as manage their reputation online."This will allow local as well as national businesses to easily get more Google reviews as well as getting reviews in other reputable review sites online," said Dominik Hussl, CEO at Greener SEO. Continue Reading Greener SEO Many local and small businesses struggle with getting more reviews for their business. This new service solves this problem by giving them several different ways to reach out and help customers easily leave a review of the business. The service allows for reaching out via a link that can be emailed to the customer, or data

There are many companies offering excellent search marketing services. But just like any professional service area, there are some who offer less useful services that may not be helpful, might violate Google’s guidelines and at worst, could also offer services that are unlawful.SEO HustlersThere are some folks who regard the SEO business as a hustle. I won’t name names, but I will share an anecdote.There was a person who was granted a speaking slot at a major search marketing conference at which I was speaking.Prior to the session we all got on a conference call to discuss our presentations.During the course of discussing our presentation that person made wild statements, such as Google’s algorithm was easy to game. I