When you’re executing a digital marketing strategy, there’s so much you need to keep track of.  Social media campaigns, email marketing campaigns, paid social — it can all overshadow the importance of having an effective SEO strategy.  But make no…

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO Director David Greene said he believes a lot of the success has to do with their SEO…

For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what’s nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had…

SEO depends on search engines understanding your content so they can determine where it should rank. While they’re constantly improving, they still have a long way to go. It’s our job to help them better understand exactly what our content…

<!––> Of the 67,000 Google searches performed every second, about half of them are local queries. We also know that 92 percent of all clicks occur on Page 1 of SERPs. So the equation to capture local organic traffic is…

SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them? In the past, keyword…

For merchants in the e-commerce space, having great Search Engine Optimization (SEO) can make or break your profit margins. After all, you have to get traffic to your site and product pages no matter what, and there are only two…

The polite term is “over-optimization.” But depending on the intention and extent, the blunt term is “spam.” Either way, it’s a slippery slope to getting into the search engines’ bad graces. How do you know if your content is over-optimized?…

Most businesses today, especially e-commerce and content marketing operations, rely heavily on organic search traffic for overall success. Doing well here typically means making sure your webpages rank highest on popular search engines in response to common user search phrases…

Google’s John Mueller recently discussed the disavow tool and how some inside Google feel it’s unnecessary. The reason it’s presumed to be unnecessary is that Google’s ability to ignore spam links makes the disavow tool no longer useful to Google…