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Five Tips To Outrank The Competition With SEO



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The cost of digital advertising is increasing day by day, making it harder to target new customers for your business at a lower cost.

It also becomes difficult for any business — startups, SMBs or corporations — to boost their ROI and grow their revenue.

The truth is, the cost and competition will continue to increase. So, you need to choose the right marketing channels to generate quality leads and customers to grow your business and stand out from the crowd.

SEO is the best marketing channel to grow your business with the highest ROI. It can give small businesses the power to beat giants that have more money and resources. It can help you grow your business and outrank your competitors. It also has the potential to establish your business as an authority. Want to know how?

Here are some tips to use SEO to grow your business and outrank competitors.

Keywords

The success of SEO depends on the keywords you target for your business. The right keywords can boost your business and sales and reduce your efforts.

You need to choose profitable keywords that are easy to rank for your business. Understand the intent of a keyword before choosing and writing content about it, and then satisfy its search intent. You must understand why a user is searching that keyword. What do they want to do? Solve a problem? Buy something? If you can’t satisfy the search intent, you can’t rank long term on Google.

Take Advantage Of Search Features

Google rolls out new features every day, including Google Discover, Featured Snippets, voice searches and others. Featured Snippets gets the most clicks: around 35% more than other ranking results.

Businesses don’t always on these new SERP features, so it could be an easy win for you if you do. Optimize your website and content to take advantage of these features, and implement a speakable schema to make your website ready for voice searches.

Optimize For Clicks Rather Than Rankings

If you are ranking on top but not getting any clicks, rankings are worthless. If you are getting clicks but ranking lower, Google will automatically rank you higher because users like your content.

If you are getting higher CTR than competitors, you will get higher rankings even if you don’t have enough backlinks. To get a higher CTR, you should improve the title and meta description of your webpage.

Branded SEO

If you want to stand out from the competition and rank for the long term, you need to build a brand for your business.

I strongly believe that the future of SEO is more brand centric. That’s why you should plan your SEO strategy to establish your business as a brand. You must improve your brand search queries and get more brand mentions and branded anchor texts.

Branded SEO can help you to stand out from the competition and to grow continually.

Provide Better User Experience

Good user experience is a very important part of the success of SEO because Google uses user metrics as a ranking signal. So, make your website more user-friendly.

User experience helps you in three ways:

  • Improves your rankings.
  • Engages your visitors for a longer time.
  • Improves your conversion rate.

Improve your page load time by optimizing website code and choosing high-quality web hosting. Also, internal links, proper heading tags, images, CTAs, clean design, breadcrumbs, etc. will help you to improve your site’s user experience.

Use Structured Data

Structured data is not a ranking factor, but it can help you improve your website rankings. Structured data helps Google easily understand your website or webpage. Also, it helps you take advantage of SERP features like Featured Snippets, Knowledge Graph, etc.

Choose the right type of structured data for every webpage. For example, use a how-to schema for how-to guides and a review schema for product or service review pages.

Improve CRO

It is always easier and cheaper to convert more visitors into customers, and doing so can boost your revenue instantly. Conversion rate optimization has huge potential to boost your sales.

Backlinks

Backlinks are still important, but now Google is better at differentiating good and bad links. Just a few of the right backlinks can boost your website rankings if you know what type of links are good for you.

All links are not equal. You should acquire links from high-quality, genuine sites that are relevant to your business. Don’t use low-quality techniques to acquire links.

SEO is hard, but still has many opportunities to rank for any business, even if you don’t have a big budget to spend. No one can stop you if you want to win.

You need a powerful SEO strategy and proper execution to beat the competition. Get your keyword research right, and optimize your website for SERP features to build a brand for your business.

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