Google: IP Addresses Don't Matter For Backlinks & Search Rankings


Google’s John Mueller responded “nope” when asked if IP addresses matter for backlinks and search rankings. Like does it matter if some of your links to your US site come from Australia? Stuff like that.

John responded this this on Twitter when asked “does the IP address location make any difference in rankings for a site? I have a site for a US based company and the IP is in Utah, but some services online show it from Australia. Is it a problem for a US service to have a site “in” Australia?” Then another SEO said yes, “But I believe IPs do matter when it comes to your backlink profile.” John simply responded “nope.”

Here are those tweets:

Many SEOs believe IP c-blocks matter when doing SEO and linking. But Google has been down playing the significance of IP addresses for years and years.

Forum discussion at Twitter.

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