In my years of experience, I can tell you that link-building is the hardest SEO tactic to get right. With more competition and more rules as to what helps build strong links, I think most marketers would agree. In order to be successful with your link-building efforts, you need to understand what kinds of links to use.
Links From Popular Pages Rank Higher
Linking can be a great way to build your organic on-site SEO, but you can’t include just any link on your homepage, or any page, for that matter, including blogs.
The first thing you’ll need to understand is that links from popular pages rank higher. This is a basic principle of link-building that focuses mainly on domain authority. Basically, the more links a page has pointed to it, the more authority it has. Each site has a domain authority score that’s based on a scale of 1 to 100, with 100 being the greatest. This is crucial to understand when it comes to intelligently choosing which links to include in your own blogs. There are tools you can use to search for these premium sites, like Moz’s free domain analysis tool.
Forming A Link-Building Strategy
It also helps to understand how to use popular, authoritative links when it comes to building a link-sharing strategy. We only implement a link-sharing practice if it’s useful to readers, like to help local businesses and local buyers find local relevant resources. It is not recommended to have a link-sharing scheme to manipulate rankings.
You want to connect with popular sites, or maybe even sites within your industry (though probably not your competitors) so you can establish credibility. Who are you going to target to get them to link back to you?
One link-building tip I’d recommend when you’re trying to increase your page ranking is to write popular news pieces to be placed on your own site or compile blogs with statistics in them. If you publish a blog with the top 50 SEO statistics of 2019, then chances are other blogs are going to link back to you as the source. This helps increase your page ranking that you can then pass on to outbound links within your website.
Search Engines Love Main-Page Links
Search engines prefer links in the main content of a webpage, not in the sidebar or footer. The higher you place your links in your main content, the more weight they have because search engines believe people will actually click on these links. So, include a quality link in the first two paragraphs of content, rather than at the bottom.
Variety Of Domains
Search engines don’t like it when all of your links come from one domain. Because page ranking is all about figuring out which webpage is most popular for a certain search word or subject, search engines want to see that this website is popular across various touch points on the internet. If all of your links come from one source, it’s one-sided and won’t be that popular.
Also, in order to evaluate link power, search engines look at the variety of root domains rather than the number. If you really want to succeed at this strategy, then it pays to reach out to websites and companies in different countries all across the globe. However, you’ll still want to focus on quality links. Try to find the perfect balance between diversifying your links while still ensuring they’re high quality.
Internal Vs. External Links
Because search engines love it when a site has a variety of domains linking back to it, it makes sense that external links have a little more link power.
According to Moz, high-ranking sites do have more external links than internal links. Remember, search engines are looking to rank pages that are popular across the internet as a whole. It’s more important that other people are linking back to you and giving you that authority than it is that you’re talking about yourself. Internal linking is like when someone tells you how great they are at something. You might believe them, but it carries more weight if someone other than them can confirm it.
This doesn’t mean you should forget about internal links, though. Properly including internal links throughout your website not only helps people navigate your site more fluidly, but it also helps enhance other areas of SEO.
Trust In Web Links Is Important
To understand the principle of trust on the internet, especially in the age of fake news, it helps to understand what a “seed page” is. In terms of web crawling, a seed page is the original source page where information is extracted. So, if you wrote a blog on the top 50 SEO statistics of 2019, you would want to link back to the seed page for each stat rather than link to another source that also reported on the seed page’s findings.
This increases trust and helps search engines know that you’re linking properly in a way that builds trust among your readers or visitors as well. I highly recommend using links from government or educational websites if you can for that very reason.
Relevance Is Key
When engaging in link-building, it’s important to work with websites that are relevant to your industry. It’s also important to look at the relevance of the actual page itself. Is the information old, or does it offer up-to-date stats and information?
As a general rule of thumb, it’s best not to use links older than two to three years if you can avoid it. This also works the other way around. In order for your page to receive a higher page ranking, it’s important that fresh pages are linking back to it.
Remember to keep your links relevant to your industry and get them from strong sites, and don’t spam anything ever, and you should see improvement quickly.
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