Rookie link-building and content outreach mistakes you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my…

Four Link-Building Strategies For Beginners

PexelsPexels Companies recently started paying our marketing agency for link-building services. Previously, this is something we did for our own company but never officially offered as a standalone service. In launching this service, we needed a few reliable link-building strategies to…

How to Improve Your SEO with a Topic-Driven Content Marketing Approach

The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this. In the SEO realm, we’ve seen this shift for a…

The ultimate guide to HTTP status codes and headers for SEO

In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the…

Industry Insight: How SMBs Can Implement Effective SEO

Search engine optimization (SEO) tools help companies position themselves to get a favorable ranking in web search engine results. When considering search strategies, companies also need to consider business intelligence (BI). Coming up with the right keywords and designing a…

Top 5 SEO Strategies To Implement Into Your Business Now

x Search engine optimization, or SEO, is an essential element to increasing traffic to your business website and thus boosting profits. However, many businesses fail to implement top SEO strategies. From well-placed calls to action to netting quality backlinks, there…