You are here
Home > Link Building >

SEO And Link Building Basics For Small Businesses – Critical Now More Than Ever


Search engine optimisation, or SEO, is the process where
one can improve the quality, value and visibility of a
website to increase its overall ranking in search

This is not just a practice nor a method, but
a full-fledged industry, because its effects on businesses
and brands are quite powerful.

Through SEO you can draw
thousands of relevant visitors towards your website
. The
traffic can result in effective brand awareness and sales
conversions. More targeted users’ means more people that
are receptive to buying your products and services.

today’s era, there are so many businesses with no physical
stores, small home-based businesses can compete directly
with established big-budget brands. It is possible to bring
in a consistent and steady cash flow without the manpower or
infrastructure of big business.

SEO makes it that
possible for anyone to thrive on Google as long as you do
the needed optimisation work on your website.


Over the years, there have been many
attempts to game the system with over-the-top SEO practices.
Ironically, some did trend for a time such as keyword
stuffing, excessive backlinking, link exchange, guest
posting and crazy commenting.

It became quantity over
quality. It was honestly ridiculous. It’s not that people
were lazy; in fact most digital teams back then were working
day and night producing bulk work and links, flooding the
Internet with useless spam.

But Google’s algorithm
over time has managed to catch on and with every update have
been very stringent on SEO ranking factors.

Now that
SEO has evolved, there is less of the clutter, and a more
targeted and reasonable approach to SEO. Not that some have
moved on, some still cling to their old hat, black hat SEO
techniques. Going that route will do no favours for your


Pagerank has been around for a decade,
and no, it is not dead. Maybe just pushed aside as a major
criteria as it once was. It is no longer the centre of an
effective SEO strategy. There has not been an update on this
metric for years, in fact, if you start talking about
PageRank now, some SEO specialists might start thinking
you’re a dinosaur. A relic of the earlier times when PR+
rank ruled. It didn’t help when Google retired the
PageRank display Toolbar in 2016.

Let’s backtrack a
bit on what PageRank is. For the uninitiated, PageRank
simply aims to measure a value of a link, and how much link
juice you’ve amassed on your website pages. However, as
Google has evolved, a lot of other ranking factors came into
the forefront and became a priority in their algorithms.
Page rank alone is not as important as it once was, Google
now utilizes over 200 separate signals to rank

To name a few: Domain age, keyword density,
real-world brick and mortar location, Google Sandbox, Google
Dance. And that’s just 5 signals. If you checked out all
the factors, you’d be completely overwhelmed on what you
should do and look out for within your SEO

Why Link Building Still Matters

Link Building is a basic part of SEO,
though no longer the superstar it once was. It’s still a
core part of the SEO process. Link Building is plain and
simple- a great strategy for enhancing your website. Just
fixing broken internal links alone can vastly improve your

When it comes down to it, there are three
areas to focus your SEO efforts on:

These are links on your website that link to
other pages on your website. These are different from
inbound links which are the backlinks from external websites
that link back to your domain.

The context on how you
link your internal pages together determines the link
strength and flow of your website. This is something you can
control, unlike external links which can be a hit or miss
when it comes to link context. You can strategically link
newly created pages to high-ranking pages within your site.
These are like creating veins where site traffic can either
trickle or flow seamlessly between

External links. These links
send users outside of your site. Linking to different sites
is pointing readers to relevant links of good value. They
enhance the browsing experience of your site because you
send users out to where they can get more authoritative or
complimentary information beyond your

Choosing not to externally link to other
sites is like telling Google you’re not playing nice or
don’t intend to be part of the digital neighbourhood. It
only makes your world smaller and lessens the chances of
your website in getting more link

Backlinks. This is where the
bulk of the link juice comes from. This is when other
websites decide to link to your page enhancing the perceived
authority of your site in the process. This helps boost your
rankings and helps users discover your brand.

course, it’s ideal to receive back links from high-ranking
websites, but relevance plays an important role as well.
It’s much better to get a link from a site with a
low-to-mid page rank that’s related to your industry than
from a high-ranking website that has nothing to do with your
industry or the context of your page. Topic relevance
matters with Google.

Getting a backlink from let’s
say a popular gourmet cooking website may not be worth much
link juice when it links to your bathroom plumbing fixtures
website. How you manage to connect the two based on
relevancy and context will determine if the backlink works
in your favour.

SEO Backlinks

Backlinks help your pages get found
and read by new users. Get more out of your link building
initiatives with a trusted SEO backlink building service. If
you need your SEO to centre on link building or link-less
alternatives, feel free to consult with us.

When it
comes to digital
marketing and SEO services in NZ
, is a
web development agency and link building specialist that
provides local SEO services across Auckland, Whangarei and
New Zealand.

Connect with more websites relevant to
your niche. Contact us

© Scoop Media

Share this post if you enjoyed! 🙂


Source link

Leave a Reply