If you own a site, you know how ranking for
keywords is crucial. You also probably know that organic search results are the
perfect place to come across new prospects and opportunities.
But here’s the thing ‒ SEO won’t always be what you want.
So what can you do? How do you guide search
engines to rank a page based on the specific keyword that you want?
More importantly, how can you build your site
authority over time?
In this post, we’ll discuss the ways how you
can increase your site authority with keyword searches.
1. Identify target through keyword
You probably know by now what specific keyword
to target. However, you still have to check your instincts with facts. Some keyword tools give you insight on the search
volume of a particular keyword so that it’s easier for you to come up with the
a keyword with a good search volume, but not too much volume- Ideally, you don’t want
to target a keyword having a low search volume. You want to hunt down the popular ones.
But that doesn’t mean that you have to go for
the keywords with the highest amount of difficulty, either. Chances are, these
keywords are too competitive, and won’t be worth your time.
related keywords- You’re more likely going to
successfully rank for keywords if the term you’re ranking for is related to
your brand or business. Note that rankings aren’t vital unless they’re driving
traffic and leads to your website.
Also, why not try to make related variations
to your main keyword? It will be helpful when you’re optimizing your content in
2. Understand your competitors
Once you’ve already decided with a keyword, do
a quick search and find out how these keywords are already doing.
Focus your attention to:
- Domains and URLs – Are there any match domains? Does every URL in the top results have a keyword?
- Title – How is the keyword integrated into the title tags?
- Type of content that’s ranking – Is it videos, blog posts, product pages?
- Businesses that are ranking – Are they news sites? Giant brands? Or smaller pages?
- The authority of these sites – You can use a tool to check for the age of these sites on the top 10, and how big are their link profiles, etc.
Remember to focus on doing more, and doing
better. You have to put in the same effort with your competitors (or even more)
if you want to outdo them. So, think of ways to make yourself stand out from
the rest of the pack.
3. Focus on long-tail keyword phrases
With the rise of voice search, virtual
assistants have now been increasingly popular. That’s why many users turn to
voice instead of typing.
So, if you’re not adjusting keywords with this
trend, you could be missing out a lot of opportunities.
To give you an idea, in a study of approximately 1.9 billion keywords, 29 percent of keywords with 10,001+
monthly searches compose of at least three words or more.
That’s why an excellent way of capturing your
voice search audience is utilizing long-tail keywords.
When speaking users are going to ask,
“what are the best SEO companies in New York?” instead of “best
SEO companies in New York.”
As much as you can, use this conversational
tone when it comes to selecting your keywords. That’s a surefire way to make
your content appear on search pages.
4. Use keyword variations
Not every user is going to use the same phrase
or keywords to search for something. That’s why it helps to have a single,
targeted keyword phrase on each page of your site. That way, you’d find more
balance and variety.
Stay relevant and try to avoid using
repetitive content. Instead, focus on using relevant keywords and phrases that
will make search engines rank your content based on the subject matter, and not
just on the density of keywords.
5. Conceptualize the content creation
The next thing that you need to do is to plan
for the content that will rank you on search engines
based on your chosen keyword. There are many ways for you to rank your content
for a keyword, such as:
- blog posts
- product pages
- directory of links
- authoritative guides
Take the time to conceptualize. How long do
you have to create your content? Who will build it? Do you have the budget and
all the resources that you need?
No matter what the size of your budget is, you
can still come up with a blog post. Meanwhile, creating an infographic or a
video will need more resources.
6. Make sure to do promotion
The next step that you need to take after
publishing your content is to promote it. You need to think about how your
material can get as many eyeballs as possible, even before it can even rank for
Share your content on your various social
media accounts: Facebook, Twitter, LinkedIn, etc. If you can, you can share
these on your personal account as well.
Utilize widgets and social buttons on your
website for independent sharing. Chances are, most readers and viewers are more
likely to share your content if all they have to do is to hit the share button.
Moreover, build links to your content, because link building remains a crucial part of SEO.
7. Use your analytics data to do better decisions
Consider the web as a living medium. That’s
why you need to optimize your content. Check your keyword rankings either
manually, or by using a keyword ranking tool.
You can also use your analytics to see what
specific keywords your content is ranking for. Note that there will be times
that you’ll find out that those are not precisely the ones you’ve initially
If a couple of weeks have already passed and
you’re still not ranking for your targeted keywords, see to it that your
- of the highest quality
- truly visible
It may also be possible that the keyword
you’re trying to rank for is too competitive. If that’s the case, try keywords
that are less competitive until you’ve gradually built more authority.
Over to you
Ranking your keyword for organic searches take
a lot of time and effort. Although you might not get the results that you want
100% of the time, if you take your content marketing, SEO, and these tips that
we’ve discussed seriously, then it’s possible to make it happen!
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