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What do you need to know about SEO in 2020



45 Degree Official

Jan 17 · 4 min read

Whoever works with SEO knows that it is an ever-growing field that relates that every year, the methods and techniques of SEO changes, according to the update of Google Algorithm. From backlinking to mobile optimization, lots of factors affect the ranking of a particular link on a website. Top digital marketing companies are experts in the creation of backlinks among highly reputed sites.

Here, I have written about how SEO is going to change in 2020 and how you can learn about it and work your way up the first page of Google: –

1. Backlinks Profile

Backlinks are simply the hyperlinks that redirect back to the website. A backlink on a highly reputed site can make your site more authentic and rank higher in Google. So more than quantity backlinks, Quality backlinks are preferred and they are given a much higher rank. There are a number of digital marketing company in Delhi NCR which can provide or create a number of quality backlinks.

2. Domain Security and Architecture

To ensure your domain architecture is appropriate for Google, there are three main things to consider.

Make Sure Google Crawler crawls through the webpages so that it indexes and classifies the webpages so that it is able to rank them higher.

· Make sure your site is built properly without any coding error (hint: using a trustworthy website builder can significantly help)

· Make sure to optimize your robots.txt file so Google can properly index your site’s information

· Use a proper XML sitemap. Nowadays, there are various sitemap generators that can help you in this process. If your site is based on WordPress, you can use the trustworthy Yoast SEO for this purpose.

3. Mobile-Friendliness

· Since the advancement of smartphones, mobile-friendliness has become a key factor is SEO ranking. More is the friendliness of mobile, more the website is ranked higher in Google. As lots and lots of people are using mobile these days, hence it’s a really important factor.

4. Topic Authority and Keyword Intent

Google search’s mission, as per their own words, is to deliver the most relevant and reliable information available. With recent algorithm updates especially the recently launched Google BERT, Google is getting better at doing this, mainly by recognizing user’s intent for specific queries, relations between different pages, and a website’s authority over certain topics.

Simply put, the more content you publish on your site to cover a certain topic, the higher each of these pages will rank in Google SERP. For example, let’s say the target keyword is “digital marketing”. A website that already publishes 10 content pieces on covering digital marketing will have more chances to rank these 10 pages on the first page of Google SERP compared to a website that publishes just one really good content on the topic.

Also, today a content’s optimization for the target keyword is no longer about keyword density, but keyword intent. Meaning, it’s the website that best matches the search intent behind a specific keyword that will get ranked.

To summarize, ranking on Google SERP nowadays is about providing value with our content to establish credibility over a certain topic, and to meet the audience’s intent.

5. User Experience Metrics

Since 2016, Google has used its AI-based algorithm, dubbed the Google Rankbrain to provide ranking recommendations. Rankbrain has allowed Google to better understood some signals related to user experience such as:

· Bounce time–referring to the number of people who exits (‘bounces’) your site after viewing just one page (it doesn’t matter if it’s after 1 second or 1 hour)

· Dwell time–the amount of time the user spends before leaving your site (they might view just 1 page or 100 different pages)

· Click-through rate (CTR)–the percentage of the audience who click to visit your site when your page appears in the SERP

In short, the longer people spend time on your site and the more pages they viewed, the more relevant your site is in the eyes of Google — and the higher it will rank — . On the other hand, when your site is already ranking well but generates a relatively low CTR, you can be demoted in Google SERP.

6. Page Speed

Page speed is now one of the most prominent SEO ranking factors, especially due to its relation to the user experience metrics discussed above.

If your page loads slowly, it’s fairly obvious that you’ll get a low dwell time and high bounce rate.

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