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Why Invest Resources in Link Building?

KISS PR, a Dallas digital marketing company, shares the reasons that it is important for businesses to invest in link building for their website

DALLAS, TX / ACCESSWIRE / June 22, 2018 / Texas digital marketing services company, KISSPR, provides its clients with the option of investing in link building as part of their online marketing strategy. Link building involves promoting your website to other websites with the aim of securing a link on their website to your page.

Why Should Businesses Spend Time and Resources on Link Building?

If you have a website for your business (and you definitely should), then you know that the goal is to generate traffic to your site. Getting people to your website is the first step in the sales journey, and the more traffic you have, the better your chances for successful conversions. Link building is a very effective way to get potential leads and customers to your site. The following are just a few reasons you should invest in link building for your business’ website.

Links are good for search engine optimization (SEO). The goal of SEO is to get your website listed at the top of the Google search results page. Google search uses links as a ranking factor and they play a big part in Google’s search algorithm. The more links you have from authoritative and relevant sites, the better your website will perform on Google search.

Links increase trust with your audience. Along with Google search, links are one of the primary ways that internet users navigate online. When you secure a link on another relevant website, their audience has direct access to your page. When someone sees your link on a website that they already trust, they are likely to extend that same trust to you, as the link is a vote of confidence from one site to another.

Links are valuable for marketing. Links of any kind are a type of exposure. When you see a link on a website, it is as though the website owner is endorsing that website as something the audience should see. That’s a strong endorsement that creates more exposure and visibility.


That awareness is the main goal of marketing. Links build visibility, authority, branding, engagement, relationships, and traffic apart from search. There is nothing quite like this in offline marketing, says Qamar Zaman, a Link Building Expert.

About KISS PR, Link Building Experts

When you invest in a digital marketing service, like that of KISS PR, you will have an expert working on your link building. We build high-quality links and work with reputable websites, bloggers, and industry influencers to get your website quality traffic that generates leads and sales for your company. Contact KISSPR at 972-737-1371 today to get started.

Media Contact

Katie Lynn – KISS PR Dallas Link Building & SEO Expert


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